Because we have reached some sort of critical mass of ad blocking and anonymization online, enough that it’s starting to hurt the bottom line, so they need a solid way to track people for that shit.
Also, the US is currently being run by a rabid pack of puritan Christo fascists, ie Project 2025. Right now it’s “protect the children”, but ultimately the idea is to track and sensor and “reeducate” people.
“Oh, you search for ‘signs I am gay’? Better report to God Camp.”
Don’t even think about trying to be anything that does not fit in the box.




They won’t.
Things that are “worth it” are comfortable and slow and don’t bring stupid numbers for the spread sheet want fest.